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Maya Tran

DTC home & lifestyle brands · Founder, Lume Atelier

Store-verified 4.9 ★ · 11 reviews Top mentor
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Verified lifetime revenue

$4.2M

Lume Atelier · since 2020

Verified avg net margin

23.4%

trailing 24 months

Mentees completed

11

4 currently active

Avg mentee profit growth

+64%

first 6 months, verified

About

I bootstrapped Lume Atelier from a kitchen-table candle operation to a seven-figure home goods brand — without outside capital, an agency, or a single viral moment. My edge is unglamorous: contribution-margin discipline, retention flows that actually retain, and a product roadmap driven by reorder data instead of vibes.

I take on four founders at a time, maximum. I only sign a profit share when I genuinely believe the store can grow — because if it doesn't, I've worked for free. That's the deal, and I like it that way.

How I work

  • ✓Weekly 60-minute working session — P&L review first, then one growth lever, every week.
  • ✓Async reviews within 24 hours — landing pages, ad creative, email flows, supplier quotes.
  • ✓First 30 days: margin audit — most stores I take on find 4–8 points of margin before we spend a new dollar on ads.
  • ✓My playbook, your numbers — everything we do is measured in the shared Upside ledger we both get paid from.

What I look for

A live store doing at least $1,000/month in sales, a product with a reorder story, and a founder who will actually do the work between sessions. I don't take pre-launch stores, and I pass on anyone shopping for a magic bullet.

Reviews

"Maya found $2,100/month of margin in our shipping and supplier terms in week two. Her share paid for itself before we touched marketing. Signing the profit share felt risky; it turned out to be the least risky money I've ever spent — because I only spent it after I made it."

JA

Jordan Avery — Riverbed Goods

10% of net profit · month 5 of 12 · ★★★★★

"Completed a 12-month agreement. Profit went from ~$3k to ~$8k a month. She earned every dollar of her share and I'd sign again tomorrow."

KD

Kira Donnelly — Fern + Flame

Completed · 12 months · ★★★★★

"Direct, sometimes brutally so. If you want encouragement, look elsewhere. If you want your CAC cut in half, sign the agreement."

RS

Rae Santos — Driftwood Decor

Completed · 12 months · ★★★★☆

Standard terms

Maya's usual starting point

§18–12% of net profit, set by store stage and workload.
§2Term of 12 months from signature.
§3Profit floor $2,000/mo — below it, share is $0.
§4Monthly cap $1,500.
§5Weekly session + 24h async, contractually committed.
Draft an agreement with Maya

Nothing is binding until both parties e-sign.

How verification works

Maya's revenue, margin, and mentee outcomes are read directly from connected Shopify stores via the Admin API. Stats update monthly and can't be edited by hand.